ViralHeat Gets Better!

Social Media Analytics, Social Media Monitoring, Social Media Optimization, Twitter Monitoring Tools, Twitter Text Mining, Viralheat

Feb 092010

As you probably know, I’m a big fan of ViralHeat. I’ve been using ViralHeat for social media monitoring since their first public release, about seven months ago. So what’s changed?

ViralHeat now monitors Facebook. I’m not a big user of Facebook as a promotion tool, but it’s a place where people do talk about you, so it’s a place you need to be listening.
The dashboard is much improved. You now get an overview of mentions in all your profiles, and each profile has a dashboard with a Profile Dashboard, a Microblogging tab, a Facebook tab, a Realtime Web tab and a Video tab.
The pricing structure has changed. The Basic account is still $9.95 a month, but the next level up, Professional, has been reduced to $29.99 a month. For this account, you get up to 20 profiles, full viral content analytics, sentiment analysis and 500 API calls per day.

As a developer, API access is important to me. The API allows automating� anything the web application can do, such as adding and deleting profiles. But it also allows retrieval of statistics and trends, and even the raw data! Having this capability is a big time saver for me. Twitter data is easy to get – I routinely collect Twitter data using the Twitter API. But being able to get at the raw data from other web properties – Facebook, Realtime Web and Video – is a huge improvement.

So if you haven’t explored ViralHeat yet, I highly recommend trying it out. One final note – ViralHeat is free for non-profit organizations. For more information, head over to

http://bit.ly/b3AKJm